Job Description

Communication & Outreach Spec

Requisition IDreq10696
Working TitleCommunication & Outreach Spec
Position Grade12
Position Summary

Oversees the operational planning, establishment, execution and evaluation of ongoing and sustainable HSC social media communications. Produces relevant content for various social media sites for targeted audiences. Oversees and provides leadership to staff contributing to content production. Ensures all online venues are updated and maintained consistently to maintain positive online presence. Educates and trains UNM HSC community on proper use of social media and online communications. Serves as the subject matter expert on social media and online content management.

The HSC Social Media Manager is responsible for the day-to-day operation HSC’s various social media profiles. In addition to monitoring and responding to posts, comments, messages, etc., this individual will be tasked with the creation of engaging content that will represent the HSC.

This position will require an in-depth awareness of activities happening in both the clinical and educational areas to promote and cover various events.

Duties include but are not limited to:

  • Manage HSC’s social media profiles and presence, including Facebook, Instagram, Twitter and other social media platforms.
  • Manage daily content and update weekly content calendar for all social channels
  • Monitor, listen and engage in social media discussions and moderate as needed.
  • Follow trends in social media to stay current on changes and new approaches. Evaluate new platforms and determine viability for use.
  • Increase engagement and build conversations around the HSC, the clinical enterprises and our educational units.
  • Evaluate social media analytics and generate reports to track growth and engagement.
  • Work with the HSC Marketing and Communications teams, as well as the cross-campus community, to promote HSC.

See the Position Description for additional information.

Conditions of Employment
Minimum Qualifications

High school diploma or GED; at least 7 years of experience directly related to the duties and responsibilities specified.

Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis.

Preferred Qualifications
  • Expert knowledge of established social media platforms (Facebook, Twitter, YouTube, Instagram, Snapchat, LinkedIn, etc.) and emerging social media channels. An ability to know what may engage prospective students and what channels may be best for parents and other University constituents.
  • A strong understanding of Facebook's business manager platform.
  • A strong understanding of the difference between organic and paid social activity, and how to leverage them together.
  • Experience working with social media dashboards, listening and monitoring tools.
  • Self-starter and creative, innovative thinker who can contribute out-of-the-box ideas and strategies.
  • Excellent writing and editing skills with an ability to adapt voice and tone to varying audiences. Must show flexibility in writing styles, including professional voice and creative approach to social media content.
  • Proven professional experience managing multiple social media sites and communities for higher education, business, political or other clients with measurable success.
  • Exceptional communication skills, verbal, written and visual.
  • Working knowledge of Photoshop and Illustrator.
  • Basic web design experience with HTML and CSS.
  • Strong photography skills with the ability to use DSLR cameras.
  • Strong skills with digital video editing using Adobe Premiere
  • Experience with video production and digital video editing using Adobe Premiere.
  • Experience with live streaming services and technology.
Additional Requirements
CampusHealth Sciences Center (HSC) - Albuquerque, NM
DepartmentVP Health Sciences Office (014A)
Employment TypeStaff
Staff TypeRegular - Full-Time
Term End Date
Pay$2,986.30 min to $5,225.42 3rd quartile
Benefits EligibleThis is a benefits eligible position. The University of New Mexico provides a comprehensive package of benefits including medical, dental, vision, and life insurance. In addition, UNM offers educational benefits through the tuition remission and dependent education programs. See the Benefits home page for a more information.
ERB StatementTemporary and on-call employees working an appointment percentage of 26 (.26 FTE) or greater, per quarter, will be eligible to earn retirement service credits and thus are required to make New Mexico Educational Retirement Board (NMERB) contributions. More information pertaining to your FTE and NMERB contributions can be reviewed on the NMERB Guidelines Clarified webpage.
Background Check Required
For Best Consideration Date9/30/2019
Application InstructionsDescribe the documents the applicant should attach for a complete application. Include any additional application instructions that may be required of applicants.

Positions posted with a Staff Type of Regular or Term are eligible for the Veteran Preference Program. See the Veteran Preference Program webpage for additional details.

The University of New Mexico is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity Employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability, or any other protected class.

Application Instructions

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