Marketing & Development Manager,Harwood Museum - req# 30576

The Harwood Museum of Art of the University of New Mexico based off-campus in Taos, New Mexico, seeks a dynamic Marketing and Development Manager. This key staff member plans, implements, and coordinates marketing, fundraising, and targeted development programs and initiatives designed to effectively engage a wide range of audiences to build physical and digital engagement and attendance, as well as to grow membership and philanthropy, thereby increasing earned and contributed revenue needed to support the growth and development of the museum.

The Marketing and Development Manager coordinates with the Executive Director and UNM Foundation Major Gifts Development Officer to plan and implement diversified donor-centric fundraising plans to ensure meeting short and long-range fundraising goals for the museum. This position will lead cross-departmental collaboration and support team members in identifying, soliciting, grant writing, securing, and stewarding contributed income from membership, grants, sponsorship, and individuals. This position will oversee donor relations, donor events, volunteers, membership, and grants management.

To ensure ongoing engagement of new audiences, this position will be responsible for developing comprehensive and strategic communications and marketing plans that provide effective public awareness and audience engagement across printed materials, digital platforms, public relations, and community events. This position is responsible for providing compelling, grammatically correct, writing for a range of communication channels, as well as coordinating the content development with a cross-departmental team and coordinating the creation of print materials with external vendors. This position will supervise the Marketing Coordinator and Administrative Assistant in implementing the museum’s communication and audience engagement initiatives.


Harwood Museum of Art
Founded in 1923, the Harwood Museum of Art is the second oldest museum in New Mexico. It has been part of the University of New Mexico (UNM) since 1935 but is located in the longstanding art community of Taos, and serves the community and its visitors as well as the University. Harwood Museum of Art celebrates Taos’ artistic legacy, cultivates connections through art, and inspires a creative future. The Harwood Museum of Art is an American Alliance of Museums Accredited museum.

Spanning the 19th Century to present, the museum’s 6,500 object collection documents the community’s rich multicultural heritage and Taos’ role in the development of seminal American art. The Harwood Museum has nine exhibition galleries, four of which are dedicated to changing exhibitions that reinforce the museum’s mission. The permanent collection galleries focus on the key art influences relevant to Taos and northern New Mexico, featuring Hispano Traditional arts, Taos Society of Artists, Taos Moderns, and Contemporary. Among its most noteworthy collections are a permanent installation of seven works by Agnes Martin (1912-2004) and Death Shrine by Ken Price (1935-2012). The Harwood is a cultural leader in the community and the state, enriching life in Taos through dynamic programs developed collaboratively with local schools and with the community.

Duties and Responsibilities

• Develops organizational promotional campaigns, including exhibits, programs, store products, fundraising, and other Harwood communications.
• Researches and identifies target markets for the same.
• With Development Officer, strategizes and coordinates overall fundraising campaigns and development efforts.
• Leads and coordinates development campaigns for non-major donors and associated stewardship activities including planning, implementation, and management of campaigns and direct or indirect donor interactions.
• Maintains donor records and provides financial stewardship, liaison, and reporting to donors; coordinates and facilitates communications with and activities of the Museum's donor advisory board.
• Researches, writes, prepares, and/or edits grants including proposals, interim reports, and close out documents and any related qualitative and/or quantitative data.
• Creates and distributes regular communications to local, regional, and national press; maintains updated press list.
• Oversees cross-departmental promotional and informational materials, to include printed materials such as press releases, ads, brochures, and flyers and electronic materials such as website and social media posts.
• Negotiates directly with vendors regarding media cost, placement, and production scheduling.
• Represents and promotes interests of the Harwood Museum at business and community meetings and events, either on-site or at regional and/or national venues, as appropriate.
• Monitors and evaluates program effectiveness; produces periodic evaluation reports and prepares proposals for program enhancements and new initiatives.
• Supervises and trains staff and/or volunteers engaged in support activities, as appropriate.
• Performs miscellaneous job-related duties as assigned.
  
  
  

See the Position Description for additional information.

Bachelor's degree; at least 3 years of experience directly related to the duties and responsibilities specified.

Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis.

• Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
• Strong customer service orientation.
• Advanced writing and editing skills.
• Ability to use independent judgment and to manage and impart confidential information.
• Knowledge of fundraising and development principles, methods, and techniques.
• Ability to develop and produce grants and other proposals.
• Ability to identify and secure alternative funding through grants and other revenue sources.
• Demonstrated ability to integrate marketing principles, strategies, and techniques into web design and development.
• Ability to plan, coordinate and effectively implement special events and donor relations activities.
• Knowledge of communication principles, media, and public relations techniques.
• Effective public speaking and media presentation skills.
• Skill in organizing resources and establishing priorities.
• Skill in the use of personal computers and related software applications.
• Ability to gather data, compile information, and prepare reports.
• Records maintenance skills.

Work is normally performed in a typical interior/office work environment.

Weekend and evening work required periodically

Only applications submitted throughthe official UNMJobs site will be accepted. If you are viewing this jobadvertisement on a 3rd party site, pleasevisit UNMJobs to submit an application.

Positions posted with a Staff Type of Regular or Term are eligible for the Veteran Preference Program. See the Veteran Preference Program webpage for additional details.

The University of New Mexico is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity Employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability, or any other protected class.

The University of New Mexico requires all regular staff positions successfully pass a pre-employment background check. This may include, but is not limited to, a criminal history background check, New Mexico Department of Health fingerprint screening, New Mexico Children, Youth, and Families Department fingerprint screening, verification of education credentials, and/or verification of prior employment. For more information about background checks, visit https://policy.unm.edu/university-policies/3000/3280.html. Refer to https://policy.unm.edu/university-policies/3000/3200.html for a definition of Regular Staff.